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When Not to Use E-Learning

Experts at TTi Global caution that sophisticated learning technologies are not always the best solution for on-the-job training.

The eLearning market is experiencing explosive growth and predictions are that revenues from eLearning solutions in the US will reach $27.1 billion in 2017.  The business world is currently infatuated with eLearning and it is often regarded as a panacea for deploying content. However eLearning is not always the most cost effective or the most relevant.  Sometimes the simplest solution is the best solution. TTi Global stresses that it is more important to match the tools to the tasks.

Research has shown that the most effective way to learn and develop a new skill or behavior is to apply and practice it on the job and in real life situations. When learning is reinforced at every touch point, the learning experience is ultimately improved.   As shown by the 70/20/10 formula developed by McCall, Lombardo and Eichinger, lessons learned by successful and effective mangers are roughly: 70% from challenging assignments, 20% from developmental relationships and 10% from coursework.

Content for most corporate learning has remained relatively the same however, there are many more channels for delivery. Today it is more important to provide employers a full spectrum of tools for their learners.

“We are living in a highly complex world which offers individuals many new choices,” says Claire Harrison Bradley, Director of Global Products and Services at TTi Global.  “Technology is allowing people to absorb information in new ways.”

Learning is a continuous process and it is rarely the case that all knowledge, new skills and attitudes are completely retained following a single event, interaction or communication. In a real world application TTi Global designed a learning program for Jaguar Land Rover Technologies. Using a proprietary authoring tool, they created an online repository that contained frequently used media assets, PDF’s and other related sources that were readily available to the JLR dealer staff. The material was in real time and highly individualized. It was accessible on demand and allowed for self-paced learning.

​Contact: Nancy Thompson at uptownpro@hotmail.com

Source: TTi Global